Kenneth Cole is at it again on Twitter, and once more, he's getting thrashed.
In a tweet sent Thursday, the fashion designer weighed in on possible military action in Syria by mocking the phrase "boots on the ground," which has been used by President Barack Obama and Secretary of State John Kerry with regards to sending in ground troops.
"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013
In a statement to CNBC, Cole said that he uses his platform in "provocative ways" in order to start dialogues about important issues like HIV, war and homelessness.
"I'm well aware of the risks that come with this approach, and if this encourages further awareness and discussion about critical issues then all-the-better," he said.
If you recall, Cole ignited quite the firestorm in 2011 when he joked about the escalating protests in Egypt to tout his new spring collection.
And just like his previous misstep, the responses to Cole's “boots on the ground” tweet have been swift, and almost unanimously negative:
@KennethCole got to tell ya... that is in really poor taste. Too many brave women and men have sacrificed life and limb.
— Guy Adami (@GuyAdami) September 5, 2013
@KennethCole you should be way above this kind of crap
— Daniel Ryan (@dryan) September 5, 2013
@KennethCole regretting that last shoe purchase, won't happen again. have a good day!
— Kevin (@fatmanatee) September 5, 2013
@KennethCole you are a giant douche.
— Michael Krempasky (@krempasky) September 5, 2013
Is there no horrible situation @KennethCole won't use to promote its shitty clothing?
— financial acrobat (@finansakrobat) September 5, 2013
This post has been updated to include a statement from Kenneth Cole