Vanity Fair has introduced a new logo for its 100th anniversary.
The magazine tweeted it Thursday, writing, "New century. New logo." It is the name of the magazine in bold, stylized letters with more curves.
The new logo appeared on the cover of its commemorative issue, which featured Kate Upton photographed by Annie Leibovitz and mimicked the cover of the first issue of Dress and Vanity Fair in 1913.
Vanity Fair editor Graydon Carter said the anniversary made him marvel at "the simple fact of longevity." The magazine produced a special collection of essays about the past ten decades for the special edition, and also launched a collection of 200 pieces of archive and original content for the anniversary online.