09/06/2013 01:24 pm ET

From Browsing to Buying: The Tablet Shopper


Tablets are a game-changing device for shopping. The mobility, functionality, and lean-back experience creates a different context for the act of shopping, spurs additional shopping moments, and fosters an emotional connection to shopping.

Tablets encourage a unique path to purchase, one that is driven more by the motivation to explore and discover than completing a simple transaction--which is the dominant motivation behind shopping on desktop or laptop computers. People are clearly attracted to the way tablets inspire exploration and discovery through virtual window-shopping.

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