Sadly, Beckham is representing Belstaff, a motorcycle outfitting company known for its leather jackets (the label doesn't make boxers). Beckham attended a launch party for the campaign at the store's London outpost on Saturday, where he celebrated his new gig alongside fellow campaign models, noted Beckham fan, Anna Wintour, and his wife, Victoria.
"What I love about riding is the freedom part," David, a motorcycle aficionado, told Women's Wear Daily at the Belstaff party. "When you're out there, no one knows that it's you. You have a full-face helmet on, so you enjoy just being alone."
Here's hoping he's not wearing a full-face helmet in those campaign photos.
Check out that body (uh, of work):