09/16/2013 08:54 am ET Updated Dec 06, 2017

David Beckham's Belstaff Campaign Proceeds Full-Throttle (PHOTOS)

While we're accustomed to seeing an awful lot of David Beckham thanks to his H&M underwear advertisements, the retired soccer star's new modeling job is sure to be far more covered-up.

Sadly, Beckham is representing Belstaff, a motorcycle outfitting company known for its leather jackets (the label doesn't make boxers). Beckham attended a launch party for the campaign at the store's London outpost on Saturday, where he celebrated his new gig alongside fellow campaign models, noted Beckham fan, Anna Wintour, and his wife, Victoria.

"What I love about riding is the freedom part," David, a motorcycle aficionado, told Women's Wear Daily at the Belstaff party. "When you're out there, no one knows that it's you. You have a full-face helmet on, so you enjoy just being alone."

Here's hoping he's not wearing a full-face helmet in those campaign photos.




david anna


Check out that body (uh, of work):

David Beckham for H&M

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