For the next 48 hours you won't see anyone who cares about video games because Grand Theft Auto V came out at midnight. It's the first major update to the popular series since your high school boyfriend neglected you for it in 2008. Fanbros lined up to purchase the game like 11-year-old girls at a 12 a.m. screening of Twilight. Far fewer women cared.
Much has been blamed for women's general disinterest in video games -- the violence, the absence of female characters, the lack of game consoles that are bedazzled and pink. At Rockstar Games, the developer behind GTA, a female employee said simply that it's really a reputation problem. "Video games are thought of as a male-generated thing, and I think that is just always how it's been," this employee said in her New York office last week (she requested to remain anonymous per company policy). "You can't suddenly one day be like, 'Okay girls are going to love this.' But games like this are a very good introduction to video games."