Rocawear is attempting to pull itself from the brink of obscurity with a fresh new ad campaign. The urban fashion brand, founded by Jay Z, has tapped "Basketball Wives LA" star Draya Michele for the 2013 Fall/Winter lookbook.
The reality TV celeb is lending the label some serious curve appeal as she flaunts her fabulous figure in a selection of women's and men's threads -- or lack thereof.
"It was great! Photo shoots come second nature to me but this was different. I knew I had to bring it. Then when I saw the final pictures, I was more than pleased. I was like 'they gonna know Draya still got it,'" she told Global Grind.
While Draya definitely looks amazing in the photos, we can't help but reminisce about Rocawear in its heyday. Founded in 1999, the New York City-based company's first years on the scene boasted ads featuring Naomi Campbell, Victoria Beckham and Zoe Saldana, to name a few. Reality stars replacing supermodels? Just another sign of the times.
Here's a look at Draya's steaming Rocawear ads and flip through the slideshow below for our favorite Rocawear campaigns over the years.