Sales of "Grand Theft Auto V" have surpassed the $1 billion mark after only three days in stores, the game's creator, Take-Two Interactive Inc., announced in a press release Friday.
The company added that the game's impressive sales rate is the fastest that "any entertainment property, including video games and feature films," has ever achieved.
"The ['GTA V'] sales easily break the previous record set when Activision Blizzard Inc.'s 'Call of Duty: Black Ops II' hit $1 billion in worldwide sales in 15 days in December," the Wall Street Journal's Ben Fox Rubin wrote of the game's sales rate. "In comparison, the blockbuster 2009 movie 'Avatar,' the highest-grossing film ever, reached $1 billion in 17 days."
Take-Two CEO Strauss Zelnick said the company has been blown away by the outstanding reception the game has received thus far.
“We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V,” Zelnick said in the release.