CULTURE & ARTS
09/23/2013 12:05 pm ET

Auction House Phillips Enters The Digital Age

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The brick-and-mortar auction house Phillips is going down the rabbit hole of digital art.

At its first-ever digital-art auction on Oct. 10, Phillips will offer up, among other things, a website, a YouTube video and digital files that could be displayed on a range of devices at the discretion of the buyer, from smartphones to wall-mounted screens.

The auction's organizers, Phillips and the blogging service Tumblr, say they've had to tackle unusual logistical questions as they prepare to sell works that, in many cases, live online—and will continue to exist there, even after they are purchased

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