09/24/2013 08:41 am ET

Multinationals Adapt To Rising Hispanic Market In U.S.


Abuelita hot chocolate in Mexico traditionally comes as a dark tablet that looks like a hockey puck. It’s dropped into a pan with four cups of milk and stirred over a flame. After 15 minutes or so, the result is a sweet, frothy drink that could have been made by the genial granny – or abuelita, in Spanish – who is the face of the brand. But making it that way yourself? That’s a lot of hassle.

The tablet has been in Mexican kitchens for many years and its producer, Nestlé, the Swiss food group, wants to sell Abuelita to people of Mexican origin north of the border. But the US is a busy place and 15 minutes is a long time.

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