10/01/2013 03:42 pm ET Updated Oct 03, 2013

The Rise And Fall Of The World's 10 Most Valuable Brands


Coca-Cola (KO) has been dethroned by Apple (AAPL) from its long-running position as the world’s most valuable brand, according to the closely watched Interbrand Best Global Brands survey. The soft drink giant had held the No. 1 ranking for 13 consecutive years but fell to No. 3 in this year’s study by the consulting firm.

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