BLACK VOICES
10/12/2013 08:51 am ET

The Double Edged Sword Of Inclusion & Black Buying Power

Getty

What’s wrong with expecting makeup companies to include black bloggers in their PR campaigns? Or Marvel Comics marketing to black fanboys and fangirls? Or even wanting a larger representation of black models on the runway?

Guess what, there’s nothing wrong with it at all. Considering that African-Americans currently have $1 trillion in buying power and it’s expected to rise to $1.3 trillion by 2017, I don’t want inclusion, I expect inclusion.

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