10/21/2013 08:14 am ET

New Twist On GMO Debate: Are They 'Natural'?


In the opening scenes of a dystopian YouTube video gone viral, a scarecrow takes a job in the big city at a processed foods factory. All around him are signs that boast “All Natural” and “Farm Fresh,” but as he goes about his work he glimpses the machinery, chemicals and other scientific wizardry that go into creating the food.

“Come with me and you’ll be in a world of pure imagination,” Fiona Apple sings on the soundtrack.

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