10/28/2013 10:11 am ET Updated Feb 02, 2016

Chris Crocker Joins American Apparel As Face Of New Campaign

It's been years since Chris Crocker first blasted to Internet fame for his infamous "Leave Britney Alone" YouTube video -- and a lot has changed since then.

When he's not busy starring in a new documentary or out taking drives with RuPaul, Crocker has apparently been readying himself for a new venture: becoming the face of American Apparel's latest clothing campaign.

"I find my gig with American Apparel to be a perfect fit. I relate with their subversiveness and boundary pushing. It only makes sense, and it's an honor," said Crocker in a statement to The Huffington Post. "I wanted to do it because besides it being an honor, it's just a part of my whole re-branding process as a 25-year-old embarking on a relaunch in my career and nothing could be more perfect."

American Apparel also shared Crocker's enthusiasm for his participation in the campaign: "After watching Chris's videos and the documentary we just found ourselves enjoying his spirit and look. We ended up reaching out to do a quick shoot and these photos are the result. The response has been great and we may do even more experimental photos."

Crocker updated both his Instagram and Tumblr this week with a few preview photos from the campaign itself -- check them out below!



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