BUSINESS
10/28/2013 02:58 pm ET

How Do The Most Heroic Holiday Givers Work Their Magic?

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As a vast and diverse on-demand resource, the Internet does one thing particularly well: it empowers people. More than ever before, people make purchase decisions quickly, even for goods that used to be described as "high consideration." When shopping for consumer electronics, large appliances, financial services, or home décor, an overwhelming majority are comfortable making decisions within 2 weeks. Around two-thirds say they’re comfortable making their decision in a single day. 1

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