There are now over one million Etsy shops, from all over the world, promoting a wide variety of aesthetics. And while it's hard to say there's a single Etsy "look," there is a certain Etsy mood among the estimated 18 million items offered: It feels like an asexually feminine space. Like Pinterest. Or Zooey Deschanel's house.
But click off its tastefully curated front page, and Etsy is not so innocent. The marketplace is teeming with sex toys: silicone G-spot massagers, leather handcuffs, and handmade glass, wood, and ceramic dildos by the dozens. Clicking on tags like "adult toy" (3,603 and counting) or "dildo" (1,263 and counting) take you into a thriving alterna-Etsy that's kinky, grown-up, and would make plenty of its mainstream sellers blush.