11/05/2013 03:13 pm ET

Latinos Are The Key In U.S. Coffee War

Flickr: amanda28192

Coffee wars between top U.S. brands are set to intensify as coffee houses battle to attract the Hispanic consumer to counter the loss of customers who prefer to drink their lattes at home.

Donut shops and coffeehouses have seen minimal growth since 2007 as single-serve machines have risen in popularity, according to a new report. Over a third of U.S. visitors to coffee shops were more likely to drink coffee at home than at a coffee house in 2012, the study by research firm Mintel found.

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