11/08/2013 03:35 pm ET Updated Jan 23, 2014

Singles' Day is China's Cyber Monday, Only Lonelier


In the United States, the lonely have Reddit and cats. In China, they have Singles' Day, which falls on Nov. 11 -- 11.11, the four ones symbolizing "bare branches," Chinese slang for bachelors. Thought to have originated about 20 years ago as a joke on college campuses, Singles' Day was once an occasion for confessing one's feelings to that special someone. But since 2010, online retailers have transformed the holiday, also known as "Double 11," into an epic online shopping extravagazna akin to America's Cyber Monday.

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