HSN, the home shopping network, is turning its sights toward Hispanic consumers with the announcement of a new e-commerce partnership with Univision Communications that will begin on Thursday.
The three-year partnership will take the form of a shopping portal on Univision.com called Boutique Univision that will feature a variety of products from HSN targeted at Hispanics.
“This is the fastest-growing consumer group and they will be driving the U.S. economy over the next few decades,” said Bill Brand, the chief marketing and business development officer at HSN. “We are able to reach this Hispanic consumer through the most trusted brand in their community, and that’s Univision. That’s an unprecedented opportunity for us.”