While Jony Ive's group was secretly working on the iPad, Steve Jobs was telling the public and press that Apple had no intention of releasing a tablet. “Tablets appeal to rich guys with plenty of other PCs and de- vices already,” he said publicly. But Jobs was dissembling. “Steve never lost his desire to do a tablet,” said Phil Schiller. In fact, while Jony’s design team was developing the iPhone, they were also actively working on tablets. Jobs was just waiting for the right time to bring a tablet to market.