A scene in which pals honor a friend at a graveyard yields an awesome surprise in Tullamore Dew's new short film.
Watch above as we meet the lads climbing the Irish countryside in the rain, bent on getting their drink on. A haunting ballad plays. They sit down at the cemetery to pour their shots and toast their mate.
It is a rite of passage, for sure, but perhaps not the one you'd expect.
"Tullamore Dew Short Should Be Envy of Other Booze Ads," reads the headline in AdAge.
Creativity Online also raised its glass to the spot: "The Alcohol Ad That All Alcohol Ads Should Aspire To."
The best thing we can say about it is that it entertained us and made us want to have a drink of Irish whiskey.
Cheers to you, Tullamore Dew.