Just two months after striking a major content partnership with Univision, Hulu is now doubling down on its Spanish-speaking audience within the U.S. The site announced this morning that it has brokered deals with 11 Spanish-language content partners. Content from these new partners, as well as existing partners, will be presented in a dedicated Spanish-language section on Hulu’s home page. Targeting the Latino audience makes a lot of sense for Hulu, as it is much more engaged with online video than many white viewers.
Why Hulu Is Doubling Down On Its Latino Audience
Why Hulu Is Doubling Down On Its Latino Audience