On the 72nd anniversary of Japan's attack on the Pearl Harbor naval base, one company appears to have miscalculated how it would mark the occasion.
There were some who questioned whether such a promotion was appropriate to the solemn occasion.
— Jaren Peplinski (@jarenpeplinski) December 7, 2013
— Simply Laura (@Lauran0805) December 7, 2013
— Mario Roa (@mariohroa) December 7, 2013
I think @SpaghettiOs is gonna have an opening for a new social media manager in a few hours.
— Gift of the Maggie (@maggieserota) December 7, 2013
On Saturday morning, SpaghettiOs deleted the offensive tweet and issued an apology:
We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend.
— SpaghettiOs (@SpaghettiOs) December 7, 2013
But some suggested that the SpaghettiOs flap may have increased its brand awareness anyway:
Yeah, yeah, keep laughing, but I bet you guys hadn't thought of @SpaghettiOs in years until yesterday.
— Seph Barker (@seph_barker) December 7, 2013
While others simply noted the sad irony inherent in the whole thing:
Twitter has spent the last 12 hrs talking about @SpaghettiOs. Humanity is doomed.
— Clara Jeffery (@ClaraJeffery) December 7, 2013
Campbell Soup Company, which owns SpaghettiOs, did not return a request for comment from The Huffington Post.