12/09/2013 12:01 pm ET

Kevin Bacon Goes Several Degrees Of Goofy In Charity Plea

After you stop giggling at his cheesy sales dude alter ego, Kevin Bacon wants you to shop with a conscience this Christmas.

Bacon plays "Melvin Macon" to hilariously promote Shift Your Shopping For Good, a collection of indie retailers that will donate a portion of your holiday buys to the charity you designate.

Dig Melvin's decades-ago pompadour and local TV patter -- backed up by a chorus! How can you resist a pitch like that?

Visit to find out which businesses are getting with the program.

(h/t AdWeek)