2013's Best Food Brand Stories

2013's Best Food Brand Stories
Doritos Locos tacos are arranged for a photograph at a Taco Bell restaurant, a unit of Yum! Brands Inc., in Redondo Beach, California, U.S., on Friday, Oct. 4, 2013. Yum! Brands Inc. is scheduled to release earnings data on Oct. 8. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
Doritos Locos tacos are arranged for a photograph at a Taco Bell restaurant, a unit of Yum! Brands Inc., in Redondo Beach, California, U.S., on Friday, Oct. 4, 2013. Yum! Brands Inc. is scheduled to release earnings data on Oct. 8. Photographer: Patrick T. Fallon/Bloomberg via Getty Images

Taco Bell. Taco Bell continued to ride the wave it created last year with Doritos Locos Tacos by firing up both the product and the marketing innovation cylinders in 2013. It started in March with the much-anticipated rollout of Cool Ranch Doritos Locos Tacos.

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