The Vatican ought to check into voice-over royalties.
Argentine sports network TyC cleverly turned a speech by Pope Francis into a commercial for next summer's FIFA World Cup coverage.
"The Lord summons you today ... for us to play on his team," the pontiff begins in his World Youth Day address, given last July in Rio de Janeiro, Brazil, where the 2014 World Cup will be held. As the Argentine pope speaks in the video, images of Argentina's national team flash on the screen.
When Francis warns World Youth Day attendees that in Rio "it will get messy," a clip of Argentine superstar Lionel Messi appears.
There are lots of other references for Argentina soccer buffs, but you don't need to know them all to be in on the fun.
Though Francis was quoted at a World Youth Day event as saying Christ offers "something more than the World Cup," we think he might get a kick out of this ad. He's known to have a long-held allegiance to the San Lorenzo club team in Buenos Aires and has been collecting soccer jerseys from around the world since ascending to the papacy.