BUSINESS
12/11/2013 02:27 pm ET

Digital Media Drives Moms to Purchase, Tune Out TV Ads

Mark Bowden via Getty Images

The vast majority (77%) of US online moms have made a purchase based on an online ad, and 85% who have downloaded digital coupons. Digital ads have tremendous potential to influence, just as moms’ attention to TV ads is diverted: 69% of smartphone and 68% of tablet owners tune out TV ads by activating their digital devices. - See more at: http://advertising.aol.com/blog/digital-media-drives-moms-purchase-tune-out-tv-ads#sthash.AY8D456h.dpuf

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