12/13/2013 04:05 pm ET Updated Dec 06, 2017

This 1 Photo Proves No Square Inch Of The Earth Is Safe From Ads

We're reaching never-before-seen levels of ridiculousness in the advertising industry, people: Tech giant Intel has shelled out $34 million for the privilege of branding not the outside of iconic Spanish football club FC Barcelona's jerseys, but the inside:

intel barcelona

There is some logic behind the decision. Ever see a football player lift up his shirt while celebrating a goal? Well, that's when FC Barcelona's 58 million fans will now see an Intel logo. It's the first time that a company has ever advertised on the inside of a shirt, according to the company.

That's cool and all. Good for them. But at the same time, ARE YOU KIDDNG ME?