Thumbs up for "Finger Cleaner."
The already viral entry for Doritos' Crash the Super Bowl ad contest serves up eww and ha ha in equal measure.
In the clip, an auto shop worker is admonished to clean his Doritos-stained fingers by inserting them into a hole in the wall. Impressed by the results, he asks why the "finger cleaner" only works on Doritos. Viewers soon get the creepy answer.
The spot, by Thomas Noakes of Australia, is one of five finalists in the contest. It had scored more than 1.6 million views on YouTube as of Monday afternoon. Online voters will pick one ad to air during the Super Bowl, which is set for Feb. 2. A million bucks plus a gig on the set of "The Avengers" sequel are also up for grabs.
What do you think of the spot? Let us know in the comments below.