Middle-aged schleppiness never smelled so good. Louis CK One fragrance is now on the market -- at least in the imagination of one creative Tumblr user.
Comedian Louis C.K. is shown as a celebrity model for the Calvin Klein fragrance CK One in a series of faux presentations on billboards, bottles and magazine ads. They look so authentic.
Maybe Calvin Klein ought to rethink its sleek branding and show its pudgier, balder side?
Check out some choice shots below, and for more go to Louis CK One.