Need proof that nightly news viewership is on a downward spiral? 53 percent of Americans surveyed by Pew Research Center in August could not identify this man:
But in a new Pew Research Center survey on American's knowledge of news programs, only 27 percent of the public knew who Williams was. Three percent were at least able to identify him as an anchor or reporter, while 18 percent identified him as someone completely different including Tom Brokaw and Vice President Joe Biden.
Take a look:
When the same survey was conducted in 1985, a time when approximately 48 million Americans said they watched at least one nightly news program, 47 percent of American's knew who former CBS evening news anchor Dan Rather was. Today, only about 24.5 million American's still say they watch the evening news, leading to the 20 percent decrease in familiarity, according to Nielsen Media Research.
And it's not just down among the key age demo, it's everyone: