For once it's not the image of Miley Cyrus herself that is controversial. It's the woman lying next to her. In a new advertising campaign for Marc Jacobs, Miley and two female models pose on a moonlit beach, Miley sitting up, staring moodily into the middle distance, a woman standing behind her, while another lies on the sand. This model isn't reclining happily, or curled up asleep; she is flat on her back, hair partially covering her face, with the stiff, sightless demeanour of a body in the morgue. A beautifully dressed one, of course.
This ad campaign was released a day after the latest cover of US magazine Entertainment Weekly, which shows the two stars of upcoming film Gone Girl lying on a gurney. Ben Affleck is fully dressed and alert, curled awkwardly around Rosamund Pike, who is in a bra and slip, pale, wide-eyed with surprise, very much dead. A tag is tied carefully around her toe.