Belgium is launching Comedy Central, and they found a hilarious way to let you know.
Sitting in a quiet square in Belgium is a red button, with an overhanging sign imploring you to simply "push." There is no indication as to what will happen, but the scenario seems a bit suspect.
While most walk by and avoid it, one brave soul takes a chance when he presses down on the button. Little does he know that he's in for a sticky hand, a pie to the face, a "cleaning" and of course, a rollout banner displaying an ad for Comedy Central.
Although this is the first time this ad campaign has been used for Comedy Central, the red button prank is familiar territory for Belgium.