01/15/2014 09:30 am ET Updated Jan 23, 2014

The CW Takes A Dig At 'Pretty Little Liars'

ABC Family

UPDATED: The CW is having some bold fun with ABC Family with an ad that urges "Pretty Little Liars" fans to change the channel. The broadcast network is launching a commercial for its freshman vampire drama The Originals that mocks cable rival PLL — and the ad will actually air during the ABC Family series.

The promo (exclusive video below) makes pointed references to viewers getting weary of “A.” As PLL fans know, “A” is the signature of the show’s mysterious bully villain and some fans have grown frustrated with all the questions posed season after season by the “A” mystery with few answers. The ad suggests fed-up fans change over to The CW’s The Originals for some sultry vampire action instead. It’s a marketing tactic that The CW has never attempted before (in fact, while ads for shows sometimes run on rival programs, we’re not sure we’ve ever heard of one that also suggested fans switch channels).