01/23/2014 12:00 pm ET

Help for Hair When Aging Leaves It Thinning, Dry or Dull

Patrik Giardino via Getty Images

Is hair the new skin? Serums, BB creams, massages and lasers are among the new products and services addressing the issue of women’s aging locks. Many go well beyond covering the gray, which has been the market’s focus (indeed, Diane Keaton let her gray shine, to widespread acclaim, at the Golden Globes).

Even though most women aren’t going bald in the same numbers as men, their tresses can start to thin, dry out and lack general oomph, especially after 40. But this cannot be treated, as complexions can, with moisturizers and trips to the spa. For one thing, there is the problem of styling.

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