BUSINESS
01/30/2014 02:30 pm ET Updated Jan 30, 2014

Retail: 2014 POV & Predictions

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Retail category development officer, John Gregory, shares his top five predictions (and reasoning) for 2014:

In-Store Marketing Makes a Comeback

Say what you will about the recent success of Amazon and other ecommerce based retailers, but they just haven't been able to compete with their traditional counterparts when it comes to creating a meaningful shopping experience. While elements like price comparisons, product information and fast delivery are the calling cards for big volume ecommerce players, they may not always be enough to add value to a consumer experience. The Internet and mobile technology provide traditional B&Ms with new channels to create connections with consumers. Those retailers who can integrate multiple channels, and innovate on experiential marketing with compelling shopping engagement, will differentiate themselves from a simple ecommerce transaction available elsewhere at the same price.

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