BUSINESS
01/30/2014 02:36 pm ET Updated Jan 30, 2014

Buying At Speed: How Technology Empowers The Always-On Shopper

Tom Grill via Getty Images

AOL partnered with InsightsNow and Rubinson Partners on the release of a new shopper study, Buying at Speed: How Technology Empowers the Always-On Shopper, which debuted at CES 2014. In 2013, we did a lot of work to understand the consumer journey and it was an eye opening process. A surprising amount of counter-intuitive insights shed new light on how people shop, and we discovered the process doesn’t always happen the way we (or the industry) thinks it does. As a result of this work, we started to rethink the idea of the consumer “journey” – does the concept of a journey or path still make sense today? The resulting effort is this new research that examines the shopping behaviors and attitudes of over 5,000 online users, of which 3,997 own a smartphone and/or tablet. - See more at: http://advertising.aol.com/blog/buying-speed-how-technology-empowers-always-shopper#sthash.Qt8svPgz.dpuf

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