02/02/2014 07:21 pm ET Updated Feb 02, 2014

Ford's Super Bowl Commercial Stars James Franco Topping Rob Riggle (VIDEO)

Ford is attempting to do something a little bit differently this year, creating a long-form Super Bowl commercial starring James Franco and Fox NFL Sunday host Rob Riggle.

The ad, which confused some viewers with its odd early teaser, features Riggle talking about the Ford Fusion Hybrid, followed by Franco trying to outdo Riggle's excitement.

There's also a tiger.

“Rob will be playing himself in part of it, and then I’ll be playing a version of Rob in the other part,” Franco told Entertainment Weekly. “Super Bowl commercials are almost like little movies nowadays. …In the ad, a lot of the little things in Rob’s portion will have doubles in my portion, but everything will be much grander. He has a chihuahua, I have a Bengal tiger.”

CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the Denver Broncos and Seattle Seahawks battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that FOX cuts away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?

CLICK HERE to visit our Super Bowl Live Blog to check out the latest on-field action.