01/31/2014 12:28 pm ET Updated Jan 31, 2014

The Death Of The Cool Feminist Smoker

George Marks via Getty Images

This month marks the 50th anniversary of the Surgeon General’s Report on Smoking and Health, the public announcement that definitively implicated cigarettes in lung cancer and heart disease.

Yet it would still be another four years before Phillip Morris launched Virginia Slims, the first brand marketed specifically to women and the last tobacco campaign to air on television: a one-minute genealogy of women smokers “from Flapper to Female Lib,” in the campaign’s signature style. The trappings of late-60's and 70's female counter-culture were Virginia Slims’ primary rhetorical currency.

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