02/02/2014 11:45 pm ET Updated Feb 02, 2014

M&M Super Bowl Commercial 2014 Features Yellow M&M Being Kidnapped, Devoured (VIDEO)

Is that piece of candy twerking?

This year's Super Bowl offering from the creative minds over at Mars Inc. was teased early with a clip of the spunky Yellow M&M working up a colorful sweat in an apparent exercise video.

Next comes a tranquilizer dart, and a ransom note. So what happened to Yellow?

After being kidnapped, the tasty peanut-y, chocolate-y treat was taken to a mysterious mansion, where a man revealed that he would be chopped into little pieces and sprinkled on ice cream. Womp!

CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the Denver Broncos and Seattle Seahawks battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that FOX cuts away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?

CLICK HERE to visit our Super Bowl Live Blog to check out the latest on-field action.



2014 Super Bowl Commercials