BUSINESS
02/03/2014 10:16 am ET Updated Feb 03, 2014

Someone Needs To Tell J.C. Penney It's Trying Way Too Hard

J.C. Penney has had a tough few years of unsuccessfully attempting to transform itself from a place where your mom shops to one in which you might too. Last night during the Super Bowl, it tried again on Twitter. Tried and failed, we should say.

It all started out with a few tweets that made it appear as if whoever was behind J.C. Penney's social medias wasn't exactly sober:

And then some people noticed:

Turns out whoever was running the department store Twitter account wasn't actually a few beers deep. Just tweeting with mittens?

Once sites including BuzzFeed and AdWeek revealed the tweets were simply a stunt, the Internet declared the stunt lame.

But just FYI, you too can tweet with the SAME EXACT MITTENS.

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