In an era when Super Bowl ads are released online before the big game, the Maserati ad came without warning. The spot is unexpected and shrouded in mystery, considering it takes more than a minute for the car to finally appear. After reemerging in the United States marketplace a little more than a decade ago, Maserati appears ready to enter the mainstream with its new Ghibli.
But what is a Ghibli, and why should you want one?
Well, we’re here to help you out: