02/13/2014 03:54 pm ET Updated Dec 06, 2017

Newspaper Writes Love Letter To Old Subscribers

We knew things weren't looking great for the newspaper industry, but we didn't know things were this bad.

The Kentucky-based Herald-Leader is having a tough time lately and they're not embarrassed to show it. Seriously. They have begun sending a forlorn love letter to their former subscribers asking, "what happened to us?"

"We used to be inseparable," the paper wrote. "What do you say we start getting together again? I can drop by on Sundays and we can spend some quality time together."

This is either a great marketing scheme just before Valentine's Day or just the saddest thing ever. Or it's the kind of thing you see in a Lifetime movie just before the seemingly sweet guy turns out to have very stalkerish tendencies.

Would you accept their love note?

newspaper letter

(h/t: Poynter)



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