The #NBCFail hashtag is back with a vengeance.
On Thursday, Evgeni Plushenko withdrew from the men's figure skating competition at the Sochi Winter Olympics due to a back injury. The Associated Press tweeted the news at 11:18 AM Thursday morning:
— The Associated Press (@AP) February 13, 2014
But then a funny thing happened. NBC aired a promo featuring Plushenko during their delayed primetime Olympics coverage that night. The promo was focused entirely on the skater and clearly stated that he was "back" and would skate in the competition.
"They've come to see him skate perhaps for the last time," the NBC promo said, while showing clips of Plushenko on the ice. "He's one of the greatest skaters of all time. Glad to hear he'll be back."
The promo even featured Plushenko saying that he "will skate"-- a quote taken from an interview with an NBC reporter days earlier. But considering the news had broke nearly nine hours earlier, many viewers already knew that he had dropped out.
NBC has already taken heat this Olympics for cutting out anti-discrimination comments made by the International Olympics Committee president during the opening ceremony. The network has long been criticized for edits it makes during tape-delayed Olympics coverage. Just prior to the Plushenko incident, NBC Universal said that it "doesn't matter" to most viewers that it airs delayed coverage.
Sure about that?
— Megan (@WeShadows) February 14, 2014
So wait NBC is just going to pretend that all of us don't know about Plushenko?
— David Covucci (@DavidCovucci) February 14, 2014
NBC is telling its audience that Plushenko is still going to skate even though they KNOW he's not. That's just ... lies. #NBCFail
— Jon (@jonralston) February 14, 2014
Wait, so NBC ran a Plushenko puff piece knowing he was toast, and then "announced" the "news" he was out? Wow. #plausiblylive
— Gabe Lacques (@GabeLacques) February 14, 2014
Watch the video to see the promo from NBC.