02/24/2014 02:59 pm ET

Taco Bell Seeks Worker Willing To 'Live Mas' At 6 A.M.

Taco Bell is really into the whole "live mas" thing. Maybe too into it.

During a call in which the fast food chain announced plans to jump into the national breakfast competition next month, Taco Bell executives continuously forced the company's new slogan into sentences any which way they could, saying they hoped to find workers willing to "live mas" at around 6 a.m.

That presumably requires "living mas" while prepping and cleaning the local Taco Bell for a day of serving tacos and sodas for fast-food wages.

Not exactly what we think of when it comes to living mas. But whatever. Here's some "mas" from the AP's Candice Choi: