Last month, after being bullied ruthlessly for liking the cartoon "My Little Pony," 11-year-old Michael Morones, of Wake County, N.C., tried to take his own life. He survived -- although it's too early to know if he'll endure lifelong brain damage, according to ABC 11 News.
Now, as sympathies pour in for Michael from as far as Ireland, his family has found an unexpected source of support -- tattoo parlors.
At least two tattoo shops -- Beauty Mark Tattoo in Canton, Conn., and Imperial Tattoo in Fort Bend County, Texas -- are raising awareness about bullying, and supporting Michael by donating the proceeds from "My Little Pony" tattoos that they ink on willing customers.
"I think a lot of people in the tattoo community -- we know what it's like to be ridiculed and judged," Jonathan Myers told KHOU 11 News after getting "My Little Pony" ink. "So yeah, it definitely touched me in that way."
The money will go towards Michael's recovery, according to WFSB.
A Go Fund Me donation page has also been set up for Michael and has raised nearly $72,000. His parents hope to start a nonprofit to fight against bullying, according to ABC News 11.
"I've heard a lot of people say you need to go after bullies and hold them responsible," Michael's mother, Tiffany Morones-Suttle, told the outlet. "But you know, I don't think that's what Mike would want. I would rather teach people how to do right ... because punishment doesn't always work."
Need help? In the U.S., call 1-800-273-8255 for the National Suicide Prevention Lifeline.