03/10/2014 05:05 pm ET Updated Mar 10, 2014

Ammunition Co-Founder From SXSW: Businesses Forget They're Serving The Needs Of People

HuffPost Live

“Ironically, some business tend to forget they are servicing the needs of people,” says Robert Brunner, co-founder of Ammunition as it relates to product design. Brunner – whose company is best known for creating the Beats by Dr. Drew logo - breaks down the design process, highlights why designers should never leave story development until the end and the overall impact design has on business.

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