03/11/2014 11:28 am ET Updated Mar 11, 2014

The Helpless Old Lady You Should Never Help


Facing a giant flight of stairs, a baggage-laden elderly woman asks viewers to feel her "helplessness." Then a young man comes to her aid.

It's an Israeli ad for Yes satellite TV, which promises a range of emotions if you subscribe.

But this spot from McCann Erickson in Tel Aviv has a little something up its sleeve.

Watch above to see what "gratitude" will get you.

(Hat tip, Ads of the World )