03/12/2014 12:54 am ET

Unpacking Lego

Roberto Portillo/500px

The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue. In 2012 it overtook Hasbro to become the world’s second-largest toymaker. The number one, Mattel, is now seeking to buy the Canadian maker of Mega Bloks toy bricks, to fend off the challenge from Lego.

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