Don’t get me wrong: I think the underlying message of Sheryl Sandberg, and the #BanBossy campaign she has spearheaded this week with the ‘news girls club’ of power women is immensely positive for young girls.
We want young women to feel good about themselves. We want them to be confident to take the lead. And we want them to know they can achieve whatever they set their mind upon. I just don’t think we need to ban the word bossy. Rather, I believe what would serve women more is helping them to embrace their ‘inner CEO’ so that whatever obstacles they face, or criticism they get, they won’t be deterred from pursuing their ambitions with the same bravery and confidence we tend to associate with the male gender stereotype.