BUSINESS
03/14/2014 03:05 pm ET Updated Mar 14, 2014

Wendy's Promises No More 'Chemistry Book' Chemicals In Food

This Jan. 29, 2012 photo, shows a Wendy's sign at a restaurant in Culver City, Calif., Sunday, Jan. 29, 2012.  Fast-food chai
This Jan. 29, 2012 photo, shows a Wendy's sign at a restaurant in Culver City, Calif., Sunday, Jan. 29, 2012. Fast-food chain Wendy?s Co. is changing the way it treats chickens and pigs used in its food in an effort to be more humane. The company?s animal welfare council said Friday, March 23, 2012, that one of its chicken suppliers, O.K. Foods Inc. of Ft. Smith, Ark., has started using a low-atmospheric pressure system that renders the chickens unconscious before the birds are handled by plant workers. The process, known as LAPS, is criticized by some animal welfare groups but replaces the industry standard practice of stunning chickens with electricity. (AP Photo/Reed Saxon)

Ever feel like it would take an advanced chemistry degree to really understand what's in your fast food? Wendy's says it wants to change that.

The fast food chain's CEO, Emil J. Brolick, said Wednesday that Wendy's hopes to eventually use only ingredients that are familiar to the average consumer. The decision appears to reflect the desires of a growing "clean label" movement, which has some paying more attention to the ingredients used by the food industry.

The remarks were made during an appearance at RBC Capital Markets Consumer and Retail Conference in Boston. The news was first reported by Associated Press reporter Candice Choi in a tweet:

The comments come just weeks after another fast food chain, Subway, announced it would remove the chemical azodicarbonamide from its bread. That decision came as popular food blogger Vani Hari launched a petition asking the chain to ban the chemical, which is also found in shoe rubber and yoga mats.

Wendy's, which did not respond to multiple requests for comment, still uses azodicarbonamide in its bagel, premium toasted bun, sandwich bun and panini bread, according to NBC News. The company's website also lists a number of other chemicals that are used in its food, including dimethylpolysiloxane, an anti-foaming agent, and sodium phosphate, which is found in some detergents.

Nevertheless, Brolick said Wednesday that he was "proud" Wendy's has what he believes are "absolutely some of the cleanest labels in the business."

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